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Return Path Partner Platform

The first and only deliverability platform developed exclusively for ESPs.

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As an email service provider (ESP), managing email programs across all of your clients can be challenging. You spend precious time and energy logging into multiple systems to get the information that’s required to identify and prioritize clients’ deliverability problems. Wouldn’t it be great to have all of that data in one place?

That’s why we’ve built the Partner Platform. A single solution built for ESPs, it allows you to see what’s happening across your entire infrastructure. This unique platform provides both a high-level view as well as the ability to drill down for deeper insights.

The Partner Platform is a single solution that enables you to:

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Holistically monitor your entire client base and diagnose issues across all email programs.

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Quickly identify customers with deliverability issues, so that you can let them know they have a problem before they come to you.

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Reduce the time and effort required to identify deliverability problems through a streamlined approach.

What our customers say

“Return Path’s new Partner Platform empowers the way ESPs proactively monitor deliverability for all clients. This cutting-edge solution is imperative to our day-to-day responsibilities and improving customers’ deliverability.”

Sophia Jacobson
Senior Director, Deliverability Services

What our customers say

“Using data is a cornerstone of our business model to drive growth for clients. We leverage Return Path’s Consumer Network data to make strategic recommendations to help our brands improve Return On Marketing Investment for their email programs. The insights that the Partner Platform provides gives us a complete picture of what’s happening across our entire client base.”

John Stephenson
VP of Campaign Assurance, Digital Solutions Epsilon

What our customers say

“The Partner Platform has helped us be able to quickly monitor inbox placement rates at the top ISPs across all of our clients via subscriber data. With the addition of the Reputation Factors, List Management Indicators and Read Rate percentage, we’re able to work with our partners and clients on not only improving deliverability, but also response rates.”

Scot Berggren
Deliverability and Compliance Manager, Alterian US

What our customers say

“We use the Partner Platform as part of our daily workflow to easily manage all of our clients in a single dashboard. It allows our teams to quickly identify deliverability or reputation issues so we can provide quick resolutions for our clients.”

André Görmer
Director of Deliverability, Mapp Digital

Product Features

Increased Visibility Through Powerful Insights

Leveraging Return Path’s unique data assets, the Partner Platform provides a comprehensive view of all of your customers with valuable deliverability metrics and insights.

  • Monitor your clients’ placement at major mailbox providers using Return Path’s seed data and proprietary Consumer Network.
  • See a detailed picture of deliverability with broad and international placement metrics from CoreSeeds.
  • SmartSeeds, a new deliverability monitoring solution will offer additional insight into engagement-based filtering at major mailbox providers, starting at Gmail.
  • Resolve filtering issues faster with our unique Cloudmark partnership that provides unparalleled visibility and real time data into what messages are being filtered and why.
  • Protect you and your clients’ email sending reputations by using spam trap, volume and complaint data from our expansive Provider Network.
  • Proactively help your clients with list acquisition and list hygiene issues using the leading indicators from our proprietary ThreatWave data.
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Proactively Surface Issues to Clients

The Partner Platform surfaces deliverability issues in a single system so you can identify a client’s problem before they do.

  • One system to monitor client deliverability and identify what’s important.
  • Real-time results enable you to notify your customers before they come to you.
  • Dashboard surfaces issues you care about the most, including blocklist activity, message filtering and placement issues.
  • Manage your top clients with a customizable book of business.
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Identify Client Problems in a Streamlined Approach

The Partner Platform combines all the monitoring and diagnostic information you need in one place, therefore reducing the time and effort required to identify client deliverability problems.

  • Drill into placement, reputation and list management issues by domain, IP or brand.
  • Customize email alerts, both by client and issue, so you’re notified when there’s a problem that needs your attention.
  • Prioritize client issues and focus on delivering best-in-class customer service.
  • Receive notifications of what’s affecting your top clients, even when you’re not logged into the platform.
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Partner Services

Return Path is committed to making sure you get the most out of your partnership through a variety of service options. As part of the Return Path Partner Program, we provide onboarding and support, offered at different levels to align with your business goals. The Return Path service team offers varying degrees of support to ensure you’re a successful Return Path partner.

Featured Resources
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We Know Email

We’re experts in deliverability and driving results for your email marketing.

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