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Email 505: Midterm
First things first, here’s what to expect. This 10-question quiz will cover what you’ve learned so far this semester, with a few new questions thrown in! All questions are multiple choice and there’s no essay portion, so you can breathe a sigh of relief. At the end of the quiz, you’ll get a score and we’ll suggest some recommended reading. Ready to go? Sharpen those #2 pencils…
1. You’ve noticed an increase in complaint rates. You:
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APause in sending emails for awhile, then slowly begin to start sending again.
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BEmail them back to see if there is anything you can do to resolve the complaint.
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CUse feedback loops to identify anyone who complains from your list.
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DBlock them, you don’t need them anyway.
2. What types of email often get filtered to spam?
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AJunk mail
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BEmails that subscribers did not opt in to receive
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CEmails that look like they aren’t coming from a legitimate email address
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DAny message that mailbox provider filters deem unwanted or illegitimate
3. What is an email client?
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AAn application that allows a user to send, receive, read, and organize email
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BAn application that allows a user to send several email blasts
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CA company that helps organizations send bulk email marketing messages
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DSomeone you work for who sends a lot of email
4. What is a “desktop open”?:
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AAn email that is opened and saved to the desktop
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BAn email that is opened on a desktop email client such as Outlook or Apple Mail
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CAn email that is opened in a web browser
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DAn email that is opened on a desktop computer instead of a phone or laptop
5. What happens to email that does not make it past a gateway filter?
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AThe email is delivered to the inbox.
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BThe email is not delivered at all.
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CThe email is delivered to part of your list but not all of it.
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DThe email is delivered to the spam folder.
6. Email must pass through spam filters in order to reach the inbox. These filters are:
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AStandard for all mailbox providers.
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BUnique to each mailbox provider.
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CStandard with the exception of Gmail.
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DStandard with the exception of Yahoo.
7. Which mailbox provider(s) does not offer multiple unsubscribe methods?
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AYahoo Mail
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BOutlook.com
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CGmail
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DYahoo Mail and Gmail
8. After more than 45 years of use, email today is:
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AOn a steady decline.
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BStill important but beginning to plateau.
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CThe preferred method of communicating with brands for consumers in all age groups.
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DMore popular than text messaging.
9. What is a good way to optimize email creative?
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AGuess and follow your heart.
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BAsk your subscribers to fill out a survey after receiving a few emails from you.
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CUtilize multivariate testing to test different combinations of creative elements and see what resonates with subscribers.
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DPerform an A/B test on your subject lines to see which gets the most opens.
10. Should you ever use emojis in your subject lines?
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ANo—they are cheesy and drive down read rate.
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BYes—the more often they are used, the more you stand out in the inbox.
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CNo—people don’t understand what they mean and will delete your email without opening it.
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DYes—when used appropriately with your brand voice and to relate to a topic (such as a holiday promotion), emojis can greatly increase read rate.
Congratulations! You’ve made the email honor roll.
You have a strong understanding of email marketing fundamentals. Your solid knowledge base enables you to optimize your email program and drive ROI for your brand. Check out some of the following resources to help you further expand your email knowledge.
You’ve got a few gaps in your email knowledge.
A strong foundational understanding of email is important for every marketer. By knowing how email works and what it is capable of, you can build a strong, successful, email program that helps boost your brand and increase revenue. Restart your education with these helpful resources.
