Newsroom

New Research from Return Path Demonstrates Link Between Subscriber Engagement and Reduced Spam Placement

February 20, 2019

Fourth annual report reveals industry benchmarks for key metrics that impact deliverability

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New Research Shows Marketers Who Focus on Subscriber Engagement Get More Email Delivered to the Inbox

January 29, 2019

Return Path partners with Demand Metric to study marketers’ understanding of subscriber engagement, the tactics they use to improve engagement, and how these things impact email deliverability and overall effectiveness.

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Return Path Named 2018 Martech Innovator Award Winner

January 8, 2019

The Relevancy Group recognizes Return Path as one of four vendors delivering unique and innovative martech solutions.

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Return Path Introduces New Features and Data Enhancements to Exclusive Platform for Email Service Providers

December 10, 2018

The Return Path Partner Platform allows email service providers to proactively monitor deliverability issues across their entire customer base.

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New Email Subscribers are More Likely to Read Commercial Email, but Also More Likely to Complain

November 12, 2018

New research from Return Path provides insight into subscriber behavior during the first year after joining an email program.

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DMCNY to Honor Return Path CEO Matt Blumberg, Former Executive Anita Absey with 2018 Silver Apple Award

November 6, 2018

Marketing leaders’ career achievement and industry service to be celebrated at 34th annual awards gala on November 8, 2018.

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Return Path Launches AI-Powered Solution to Improve Inbox Placement and Boost Subscriber Engagement

October 30, 2018

Dynamic Optimization uses advanced analytics techniques to provide unique, customized solutions to specific email issues.

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Email Marketers Who Use Artificial Intelligence Report Better Results Across Key Metrics Like Open Rates, Click-Through Rates, and Revenue

September 18, 2018

New report from Return Path and The Relevancy Group explores the impact of AI technology on email deliverability and effectiveness.

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Return Path Enhances Product Suite with Free Tools to Improve Email Security and Sending Practices

August 27, 2018

New Universal Feedback Loop and Return Path Blocklist are among the latest innovations designed to optimize email marketing effectiveness.

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Global Inbox Placement is Rising, but Fifteen Percent of Worldwide Commercial Email Still Falls Short

August 13, 2018

Return Path’s 2018 Deliverability Benchmark report finds global inbox placement has increased by five percentage points year over year.

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Email Volume and Inbox Placement Exceeded Yearly Average During 2017 Holiday Season—But So Did Spam Complaints

July 31, 2018

New research from Return Path provides data and guidance to help email marketers plan for the upcoming 2018 holidays.

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New Research Studies Correlation Between Email Marketing Tactics, Program Effectiveness, and Revenue Growth

June 19, 2018

Return Path partners with Demand Metric on new research into the factors that contribute to a successful email marketing program.

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Media Contact:
Finn Partners for Return Path
shelby.pritchett@finnpartners.com
313-486-0664

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